Words by Melissa McDonald
Shopping for a diamond engagement ring by going store to store can take considerable time and effort. This might seem like the natural thing to do and many guys are comfortable purchasing products this way. But there are some major disadvantages to this approach. Not only are you limited to what gems are on the retailer's shop floor, you're also paying for the mark-up on the stones that they have cut themselves.
Just like with other wholesale purchasing, a diamond buyer or trader has access to a supplier who offers them better prices and a greater select of diamonds. Because of Gemma Stone's exclusive access to the world's loose diamond marketplace, we have a number of advantages over your typical diamond retailer.